You may have heard about the accusations hurled by Lagunitas founder Tony Magee at Samuel Adams, saying that the country’s largest craft brewer was specifically targeting Lagunitas and other West Coast IPA brewers with the launch of Samuel Adams Rebel IPA, their version of a citrus-forward India Pale Ale.
Learned that SamAdams’ Rebel IPA marketing plans incl specifically targeting our biz as well as other craft IPA. Flattering & sad, it is.
— LagunitasT (@lagunitasT) December 17, 2013
In a nutshell, Magee took to twitter (above) and then to BeerAdvocate under the handle “DogTown” to grouse that Sam Adams reps were targeting the tap handles of established craft IPA brewers, including Lagunitas.
While craft brewers have gone after poorly performing imports like Becks and Moosehead, Magee says this is the first time a craft brewer has targeted their own kind in such a manner (as in “you pull their kegs and install ours and we’ll make it worth your while”). In the past, it’s been more like “give our beer a shot next to theirs and let your customers decide.” A competition based on merit and flavor, not on cloaks and daggers.
I decided to write about the dust up for my weekly Today.com post, including the most important piece of information – which beer tastes better. To do that, I had to sample the beers side-by-side. To do that, I had to DRINK the beers. To do that, I had to scuttle my plans for a booze-free January.
Oh well, the best laid plans.
The good news is I only had about six ounces of beer total – I poured the rest down the drain and re-resolved to make it to the Super Bowl without pickling myself.
Making things more difficult is the fact that while at the beer store to buying the Lagunitas IPA to taste tested against the Rebel IPA, I stumbled across some Uinta Dubhe, a roasty and robust Black IPA that this particular store just started to carry. I just had to pick up a four pack of the stuff, which is now sitting in my garage, seductively whispering my name. Jiiiiim….Jiiiiiiiiim…we are lonely….and DELICIOUS……
But I’ll be strong. Unless I’m weak. And I guess I’ll be okay either way.
So that’s what I’m drinking this weekend (no beer. Maybe).
What about you? Any excellent new bottles of boozy destinations in your near future? As always, let us know below and happy weekend!!