Helles yeah – It’s about time!
Pottstown, Pennsylvania’s Sly Fox Brewing Company has just announced it will be releasing it’s new Helles Golden Lager in a new kind of beer can – one with a completely removable top.
“This technology allows the full flavor and aroma of the beer to hit the drinker’s senses and makes the can an even more appealing package for outdoor activities and situations where you want to be able to move around and sip your beer easily,” said Sly Fox Brewing Company head brewer Brian O’Reilly in comments distributed via the brewery’s website.
This new take on the modern beer can will save folks who live where Sly Fox beers are sold (PA, NY, NJ,and DE) the trouble of lugging along a blue plastic Milwaukee Zoo cup when they sit with their family at Fabulous Fridays at Cupsaw Lake in the summertime and want to fully experience the beer they’re drinking without looking like a dweeb. Not that it’ll have any personal effect on yours truly.
Sly Fox is introducing the new can with the early April release of Helles Golden Lager, and plans to do a limited release of their Pikeland Pils for Phillies fans who venture out to Citizens Bank Park come summertime.
I’m interested to see how this new open-top container will go over with consumers. When Sam Adams was researching designs for their new can, a removable top was an approach favored by brewery founder Jim Koch, but it freaked people out in the test groups, as they imagined all sorts of flying pests and other outdoor detritus having easy access to their exposed lager. I prefer what Sly Fox has done, but others may find it off-putting.
Also no word on if the tops can be used as throwing stars or if they’ll easily open a toe, but as a person who’s old enough to remember finding beer can pull tabs in the sand, I’m hoping the safety of the lid’s edge has been considered in the design.
At any rate, I need Oskar Blues to take note here – we need to see this technology on Dale’s, Old Chub and MLYP by June. Get on it, folks!
What do you think, cool, creepy dangerous or dumb? As always, let us know below!