I realized just how much of a metrosexual vibe I put out there as I walked through the Home Depot last night. I was looking to buy a generator, a backup for the one I had just ordered from Amazon.com (the metrosexual superstore). It’s not due to arrive until Monday, which might be too late, as the outer bands of “Frankenstorm”are due to be approaching my Northern New Jersey home by then, and UPS might shut down their supply chain in preparation for the storm before the gennie makes it to my porch. I was shopping for a little insurance.
“Are you looking for generators?” said the woman in the orange apron as I glided past with my cart. She did this without prompting or even eye contact being established. “We’re all out, but we might be getting a truck tonight or tomorrow morning.” She handed me a business card and told me to call the store later to see if they received any.
I thanked her, and as I walked away, I realized that it must have been obvious that I wasn’t a handy Home Depot kind of guy – I was a soft-handed-foul-weather friend. I think I need to grow a beard and start wearing plaid. I began to look at my fellow customers and realized that many of them were wearing Dockers and had a slightly panicked look in their eyes. The rush to prepare for Hurricane Sandy was in full bloom.
Us metrosexuals aren’t the only ones that have to batten down the hatches. I was watching the Weather Channel last night, and the maddenly vague hurricane geek on the screen was mentioning possible landfall points for Frankenstorm. He said New York City, the Jersey Shore, and the Delmarva Peninsula. Then he mentioned a town that made my ears perk up – Rehoboth Beach, Delaware – home of Dogfish Head.
I started to think of what a direct hit might do to the brewery and what they might be doing to prepare. I even reached out to their marketing people, but I don’t have any concrete information yet, beyond the fact that marketing people aren’t involved in making such decisions.
Then I wondered how many well known breweries are in the path of this goliath gale, so I checked out Pop Chart Labs Brewery Map to get an idea. What you see above is the mid-Atlantic/New England portion of the map with the storm’s projected course superimposed on top of it in red.
You’ll find some familiar names near the coast in the red zone, places like Dogfish Head, Heavy Seas, DuClaw, Brooklyn Brewery, Sixpoint, and Captain Lawrence. Moving inland where rain and high winds promise flooding and power outages, you find breweries like Victory, Yards, Flying Dog and Weyerbacher. There’s a lot of good beer under Sandy’s thumb.
Hopefully, everything will work out okay. Unlike metrosexuals, brewers are do-ers, so hopefully they’re actively tethering down the grain silos, boarding up the brewhouse and protecting the bottling line in bubblewrap. As you can see, my idea of preparedness is covering things I care about with other, more durable things.
Anyway, good luck to the breweries in Frakenstorm’s path, and (more importantly) the people who make them go and their friends and families.
If you hear about how any breweries are preparing for the storm (or faring once it hits) let us know below. Also let us know what you’re doing to prepare if you’re in the path of this monster (besides not tricking nor treating).