I was walking into the beer store last night, when a shiny new “ENTER TO WIN” Grill Master four-burner grill caught my eye. They only problem? It was branded with a big Coors Light logo.
I have to tell you, I was temped to fill out a slip of paper and drop my personal information into the grinding gears of the Coors Light marketing machine. I decided to mull it over while I shopped for beer and a couple of nice whiskeys for my father in law.
By the time I exited the store, I had decided that I wasn’t going to lower myself to groveling at the feet of the macro-brewers for a snowball’s chance to win a dee-luxe grill. I already have a nice three burner one at home that’s in good shape, so I’m not sure I’d even have a place for this thing.
But it got me to thinking – what Coors Light branded freebies would get me to give up my email address and cell phone number, assuming that I couldn’t remove the branding without destroying the item if I won it?
I probably would have entered to win the grill if I really needed one, but I’d feel like a tool every time I saw that logo (again, assuming it can’t be removed for the purposes of this moral exercise). But it’d be in my backyard, so who’d see it?
I’d be temped by a nice “Rocky” mountain bike, but I don’t think I could ride around in public with the Coors Light logo between my legs. I think the same goes for a car, plus it’d be a cop-magnet – “look ossifer, I looove bheer!”
All told, I think Coors Light and the rest of them can keep their crap, even the unbranded stuff they give away in sweepstakes, like shopping sprees and NFL tickets. My chances of winning are beyond miniscule, but there’s a 100% chance that their marketing ploy will be successful if I submit my info to them. It’s a lose-lose proposition if you ask me.
What about you? What goodies would you give your personal information to Coors Light for? As always, let us know below!