Everybody loves babies, and quite a few folks like to drink. Put these two things together, and you get drunken babies, an almost irresistible marketing force.
At least that’s the way the Latin American branch of Dentsu, one of the worlds largest advertising agencies, figures it. They put together this drunken baby campaign to promote L’univers de Chocolat, which are French chocolates infused with Jack Daniels whiskey made in Brazil. Hey, that covers three continents!
Guess these treats are best kept away from toddlers.
I haven’t seen an ad campaign as “brilliant” as this one since those Boy Scouts with beards!
Click an image below to enlarge it.
Tip of the hat to our pal @BeerPoet who pointed us to these images at visualnews.com
Beer & Whiskey Brothers 
Bastards!
Yeah – stoopid drunk babies!
Those are the bastards, right? The babies? Because they totally look like bastard babies!
I have no clue as to the parentage of those poor tykes.
As you well know, I was referring to the individuals who took advantage of them. What’s next, a dart company wants a really catchy campaign so we hang a few toddlers from the wall and film them being used as targets at a darts tournament?
The lack of ethics and empathy appalls me.
Takes babysitting drunks to a whole other level
Difficulty: Diaper Change!
Sounds like this company needs to do a Brazilian wax with their ad campaign and start all over.
Where I’m from we call them bourbon balls and we don’t need any drunk babies to sell them, we just need fancy boxes and obesity.
Well, I hear EVERYBODY in Kentucky loves to stuff those balls in their mouths, but I guess they need a little encouragement in Brazil.
Poor taste Jim, poor taste. Similar to the pour taste of that Tennessee garbage, Jack Daniels.
Agreed on all counts – Give me Four Roses Single Batch Balls any day!
Wait, I take that back…
Around the office, that campaign got a lot of laughs and “why didn’t I think of thats” today.
Yes, drunk babies would go over REALLY well in America, Chad!
Yes, but think how much free press the campaign would get! ;^)
I’ll bet none of those ad people would go home and brag to their mothers about it though.
OK, am I the only one that doesn’t think those babies are really drunk? They are sleepy, and sleepy babies that have to stay awake while dressed look a lot like these tykes. Maybe I just don’t get the joke or something, but those guys aren’t drunk…at least that is my opinion.
Yes, Don. That IS the joke. You get it. But do you know you get it? :^)
Wait, those babies aren’t REALLY drunk?! Next you’ll tell me that they really didn’t kill Arnold Schwarzenegger by melting him down at the end of Terminator 2, Dr. Obvious…
I’ll just be quiet now….
Don, don’t take any slack from Jim. In a Monster Truck Show, your truck would demolish Jim’s little Mini Cooper. THIS SUNDAY, SUNDAY, SUNDAY!!!!
He’d have to catch it first!
But, yeah, after that, it’d be a little more “MINI”
Okay, lets just say its all a come-on. How many people will believe this is something an ad company would do? I do and did. Think about it!
Oh, I certainly wouldn’t put it past anybody, especially a photographer who doesn’t have kids. But my guess is these are from a series of high speed photos taken while the toddlers were blinking. Everyone looks drunk/stoned when they blink in a picture!
Then that explains the pictures of the Bros up top !!!
I saw the headline and thought about the past tense – “used to.” I remember back in the day seeing this drunkass kids on the streets, all selling chocolate to fuel their darker desires. I knew what they were up to. But nobody would believe me.