Drunk Babies Used to Sell Chocolates? Sounds About Right!

Everybody loves babies, and quite a few folks like to drink.  Put these two things together, and you get drunken babies, an almost irresistible marketing force. 

At least that’s the way the Latin American branch of Dentsu, one of the worlds largest advertising agencies, figures it.  They put together this drunken baby campaign to promote L’univers de Chocolat, which are French chocolates infused with Jack Daniels whiskey made in Brazil.  Hey, that covers three continents!

Guess these treats are best kept away from toddlers.

I haven’t seen an ad campaign as “brilliant” as this one since those Boy Scouts with beards!

Click an image below to enlarge it.

Tip of the hat to our pal @BeerPoet who pointed us to these images at visualnews.com

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Author:Jim Galligan

Craft beer nerd, frequent beer blogger and occasional home brewer.

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23 Comments on “Drunk Babies Used to Sell Chocolates? Sounds About Right!”

  1. January 19, 2012 at 2:40 pm #

    Bastards!

    • January 19, 2012 at 2:43 pm #

      Yeah – stoopid drunk babies!

      Those are the bastards, right? The babies? Because they totally look like bastard babies!

      • January 19, 2012 at 2:56 pm #

        I have no clue as to the parentage of those poor tykes.

        As you well know, I was referring to the individuals who took advantage of them. What’s next, a dart company wants a really catchy campaign so we hang a few toddlers from the wall and film them being used as targets at a darts tournament?

        The lack of ethics and empathy appalls me.

  2. scott
    January 19, 2012 at 2:40 pm #

    Takes babysitting drunks to a whole other level

    • January 19, 2012 at 2:42 pm #

      Difficulty: Diaper Change!

  3. January 19, 2012 at 2:40 pm #

    Sounds like this company needs to do a Brazilian wax with their ad campaign and start all over.

    Where I’m from we call them bourbon balls and we don’t need any drunk babies to sell them, we just need fancy boxes and obesity.

    • January 19, 2012 at 2:44 pm #

      Well, I hear EVERYBODY in Kentucky loves to stuff those balls in their mouths, but I guess they need a little encouragement in Brazil.

      • January 19, 2012 at 2:47 pm #

        Poor taste Jim, poor taste. Similar to the pour taste of that Tennessee garbage, Jack Daniels.

        • January 19, 2012 at 2:51 pm #

          Agreed on all counts – Give me Four Roses Single Batch Balls any day!

          Wait, I take that back…

  4. January 19, 2012 at 2:43 pm #

    Around the office, that campaign got a lot of laughs and “why didn’t I think of thats” today.

    • January 19, 2012 at 2:45 pm #

      Yes, drunk babies would go over REALLY well in America, Chad!

      • January 19, 2012 at 2:54 pm #

        Yes, but think how much free press the campaign would get! ;^)

        • January 19, 2012 at 3:15 pm #

          I’ll bet none of those ad people would go home and brag to their mothers about it though.

  5. Don
    January 19, 2012 at 3:08 pm #

    OK, am I the only one that doesn’t think those babies are really drunk? They are sleepy, and sleepy babies that have to stay awake while dressed look a lot like these tykes. Maybe I just don’t get the joke or something, but those guys aren’t drunk…at least that is my opinion.

    • January 19, 2012 at 3:11 pm #

      Yes, Don. That IS the joke. You get it. But do you know you get it? :^)

    • January 19, 2012 at 3:11 pm #

      Wait, those babies aren’t REALLY drunk?! Next you’ll tell me that they really didn’t kill Arnold Schwarzenegger by melting him down at the end of Terminator 2, Dr. Obvious…

      • Don
        January 19, 2012 at 3:17 pm #

        I’ll just be quiet now….

      • January 19, 2012 at 3:17 pm #

        Don, don’t take any slack from Jim. In a Monster Truck Show, your truck would demolish Jim’s little Mini Cooper. THIS SUNDAY, SUNDAY, SUNDAY!!!!

        • January 19, 2012 at 3:29 pm #

          He’d have to catch it first!

          But, yeah, after that, it’d be a little more “MINI”

  6. January 19, 2012 at 3:25 pm #

    Okay, lets just say its all a come-on. How many people will believe this is something an ad company would do? I do and did. Think about it!

    • January 19, 2012 at 3:28 pm #

      Oh, I certainly wouldn’t put it past anybody, especially a photographer who doesn’t have kids. But my guess is these are from a series of high speed photos taken while the toddlers were blinking. Everyone looks drunk/stoned when they blink in a picture!

  7. BeerBanker
    January 19, 2012 at 3:40 pm #

    Then that explains the pictures of the Bros up top !!!

  8. January 22, 2012 at 12:59 am #

    I saw the headline and thought about the past tense – “used to.” I remember back in the day seeing this drunkass kids on the streets, all selling chocolate to fuel their darker desires. I knew what they were up to. But nobody would believe me.

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