Everybody loves babies, and quite a few folks like to drink. Put these two things together, and you get drunken babies, an almost irresistible marketing force.
At least that’s the way the Latin American branch of Dentsu, one of the worlds largest advertising agencies, figures it. They put together this drunken baby campaign to promote L’univers de Chocolat, which are French chocolates infused with Jack Daniels whiskey made in Brazil. Hey, that covers three continents!
Guess these treats are best kept away from toddlers.
I haven’t seen an ad campaign as “brilliant” as this one since those Boy Scouts with beards!
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