Say what you will about the online antics of Ashley Rouston (A.K.A. The Beer Wench), but you can’t argue with her success or her work ethic – the girl is all hustle and knows how to play the game. She’s long been out front on the craft beer social media scene and has worked it and worked it to develop close relationships with brewers and other leading voices in the craft beer world.
Now all of that hard work seems to be paying off, as she has landed a sweet gig that takes her from self-proclaimed craft beer evangelist to legitimate craft beer expert. Like it or not, The Beer Wench is becoming the new face of craft beer.
Whole Foods has tapped Ashley to conduct a series of seasonal craft beer tastings on Twitter. The first one will focus on Winter Ales and will be held on December 20th, from 7pm to 8pm EST. A different bottle will be cracked open every 15 minutes, and their brewers will be on hand to talk about the beers and share their stories. You can be part of the whole thing by using “#WFMBee” in your tweets during the event. The agenda for the 20th is as follows (from the Sacramento Bee):
7 p.m. EST: New Belgium (@newbelgium) Snow Day
7:15 p.m. EST: Deschutes (@DeschutesBeer) Jubelale
7:30 p.m. EST: Bison Brewing (@bisonbrew) Gingerbread Ale
7:45 p.m. EST: Dogfish Head (@dogfishbeer) Chicory Stout
8 p.m. EST: After party (free for all!)