We had quite a dust-up in the comments here yesterday, where a fella calling himself “Geez” questioned whether or not I had any facts to support my assertion that Natty Light’s recent “Beer in Space” viral video campaign was hatched by an advertising agency. Well I didn’t until he got involved!
Here’s an excerpt from my post, where I state the obvious – the video is too well done to be created by two “fans” like Natural Light was claiming – it was clearly a brand-funded viral campaign:
If you haven’t seen through it yet, this is obviously a PR stunt paid for by Natural Light. Looking at the slickness of the video, the way this stunt is integrated into Natural Light’s Facebook page and the use of the word “Nattmosphere” (double ugh), this is clearly something more than “two guys with a big idea.” The fact that they are trying to pass it off as such shows you that Natural Light thinks you’re a moron.
Geez didn’t like this assumption on my part and decided to take me to task in the comments. Fair enough. But as he did, I began to realize that he was a little too well versed in marketing-speak. What unfolded was one of the most heated and most fun comment exchanges I’ve ever been a part of on this blog. I’m usually the peacemaker (Don’s the egg breaker), but I smelled a rat. Turns out he’s a Creative Director for one of Anheuser-Busch’s agencies – most likely the one who created the video.
Here’s our exchange broken into five rounds – I think I scored a TKO in the third! I’ve cut out all the other comments in-between so you can more easily follow our exchange. Enjoy!
[Click to make the text clearer]
Marketers please take note – don’t wade into this or any other blog and think you can pull one over on the readers. It’s best to just let it go and understand that you can’t control the conversation in cyberspace, and that you can get a black eye when you try to.
In this case, I think Geez learned that lesson, and he also seems to have converted Liquor Store Bear into a Natty Light fan, so I guess it wasn’t all bad!
Anyway, it was a lot of fun being the Google freak I am and figuring out EXACTLY where this guy was coming from! I’m just sorry I called him a douche in Round 2 – that’s not my style. Hopefully it won’t happen again soon – I’m a lover, not a fighter!